Gold Google Certified CMP for Consent Mode

If you serve personalized ads through AdSense, Ad Manager, or AdMob to users in the EEA, the UK, or Switzerland, yes. Google has enforced that requirement since January 16, 2024 (July 31, 2024 in Switzerland), and traffic from a non-certified CMP can only receive non-personalized or limited ads. Advertisers and analytics users are covered by Google’s EU User Consent Policy, and Consent Mode is how a consent banner communicates visitor choices to Google tags.

Yes. Concord is a Gold Certified CMP Partner with Google. Google Consent Mode V2 and the certified CMP are included on every Concord plan, including Free.

No. Consent Mode is a Google product requirement, not a law. The legal duties come from GDPR and the ePrivacy Directive, and Google’s EU User Consent Policy asks you to collect consent where the law requires it. A certified CMP collects that choice and passes it to Google.

Basic mode blocks Google tags until the visitor grants consent. Advanced mode loads the tags first and sends cookieless pings when consent is declined, which enables behavioral and conversion modeling in Google Analytics. Concord lets you choose Disabled, Basic, or Advanced for each region.

No. Concord works with Google Tag Manager through a community template, and with the Google tag directly through a short consent default block. Use one of the two, not both.

Run a Google Consent Mode scan. It checks for blocked Google tags, defaults set too late, defaults not set, and consent that does not update after a choice. Concord scans every project domain weekly at no cost, and the public scanner on this site checks any page.

Yes. With TCF v2.4 enabled, Concord can let Google read ad_storage, ad_user_data, and ad_personalization from your TCF consent string. The setting is off by default. Keep Consent Mode on Basic or Advanced so analytics_storage is still sent.

Without consent signals, Google tags cannot adjust to visitor choices. Google notes that when tags are blocked by consent choices under a basic setup, no data is collected and conversion modeling in Google Ads is based on a general model. A Google certified CMP is also what keeps personalized ads eligible in the EEA, the UK, and Switzerland.

Without the IAB TCF, Google’s EU User Consent Policy expects the banner to explain that data is used to personalize and measure ads, link to Google’s Privacy and Terms page for partners, and offer a clear way to accept. Concord’s banner text is fully editable, so you can include all three.

It can. When Google scripts are served through Google Tag Gateway, a Google tag may load before Concord’s consent default is on the page, which Google reports as a late consent signal. Concord flags this in the product, and the Google Tag Gateway guide in our help docs covers the fix.

Chat live inside Concord at admin.concord.tech or email google@concord.tech. Concord’s help center also has a step-by-step guide for Google Consent Mode V2.