7 Guides
Consent Management Explained
How to collect, store, and honor cookie and tracker consent the way GDPR and US state laws require, without breaking the analytics and ads your growth team depends on.
Consent management is how you ask visitors for permission to use cookies and trackers, record what they chose, and make sure the rest of your stack honors it. Done well, it keeps you compliant with GDPR and the US state privacy laws at the same time it protects the analytics and advertising data your growth team relies on.
Consent Management Guides
- 1What Is a Consent Management Platform (CMP)GuideWhat a CMP does, the four jobs it has to get right, and how it differs from a plain cookie banner.6 min read
- 2Do You Legally Need a Cookie Banner?GuideWhen a cookie banner is legally required, when it is not, and why "everyone has one" is the wrong reason to add or skip it.6 min read
- 3Cookie Consent: EU Opt-In vs US Opt-OutComparisonThe two consent models that split the world, opt-in before cookies in the EU and opt-out of sale in the US, and how one banner can serve both.6 min read
- 4What Is Google Consent Mode v2 (and Do You Need It)GuideGoogle's system for passing a visitor's cookie choice to its ad and analytics tags, the Basic vs Advanced decision, and who actually has to use it.7 min read
- 5What Is the IAB TCF (and Why the Version Matters)GuideThe ad industry's shared consent standard for Europe, why TCF 2.3 is now mandatory, and the court rulings that reshaped it.7 min read
- 6Are "Consent or Pay" Cookie Walls Legal?GuideWhat "consent or pay" means, where EU regulators have landed on it, and the separate legal track that gets confused with it.6 min read
- 7How to Audit the Trackers on Your SiteGuideWhy you cannot get consent right without first knowing what runs on your pages, and how a tracker scan finds the cookies your banner is missing.5 min read