Integration
Google Marketing Platform
Google Marketing Platform is an integrated ad-tech and analytics suite for combining campaign management, audience insights and optimization across digital marketing channels
Integrations
Consent Management
Data Mapping
Privacy Requests
With this integration, you can:
- •Automatically enable or disable tracking based on user consent
- •Easily add user consent/privacy controls and compliant 3rd party consent synchronization to your website or app
- •Automatically block trackers and scripts until user consent is obtained to ensure compliance
- •Map data attributes to regulation-ready categories for comprehensive data governance and compliance documentation
- •Generate audit-ready compliance reports for regulatory requirements
- •Automatically route privacy requests to help desk systems or notification channels for fulfillment
- •Create automated tasks and checklists to streamline the privacy request fulfillment process