Learn more about how our solutions for people help protect and empower all of us by finally providing real data ownership and the ability to get rewarded for our data on our terms.
The first step is to better protect yourself by reducing the personal data that is already out there today that shouldn't be. We help you reduce your online data footprint on social/ad networks (Facebook, Twitter, LinkedIn,etc.) via our built-in privacy audits. This is an important first step that helps ensure that you are in control of your own data going forward.
There is a large amount of data collection that typically happens behind the scenes without most peoples' knowledge. The next step is to stop as much of that data collection as we can. Our browser extensions and mobile applications make this easy and help protect you going forward across your different browsers and mobile devices.
Your data is very valuable and real ownership and control over how and when it is used is next. The Data Vault is where you can easily store your own data and change your desired sharing preferences. You are the one with the keys, and you can choose what data is shared (if any) and who it is shared with. Sharing and usage preferences can always be easily adjusted and consent can always be viewed, updated, or revoked.
We provide a number of quick ways to add data to your personal Data Vault, including Connections, which are a simple hands off way to build up your Data Vault by automatically importing things like demographics or interests from the various online services that you use. These can be easily added or removed at any time within the Data Vault.
When you do choose to selectively share data from your Data Vault, you can receive personalized content (like recommended news articles or products) and/or rewards (like cashable points or special coupons) from the companies that you choose to engage with. The stronger your Data Vault becomes over time, the more value you can receive on your terms.
When you receive cashable points from brand partners, you will have a number of ways to use them, ranging from simple cashback to donations to higher value partner rewards. We will continue to expand your options here over time to ensure that you are able to get the maximum value for your data when you choose to share it with brands that you trust.